Seholab Co., Ltd. Completes Trademark Registration for Four Major Brands
Strengthening Corporate and Brand Identity for Global Market Expansion

Seholab Co., Ltd. announced that it has officially completed trademark registrations with the Korean Intellectual Property Office (KIPO) for its corporate name Seoholab, as well as its key brands — Dr.TEO, Skin On You, and Auv.

This milestone marks the formal completion of Seholab’s brand portfolio strategy, ensuring legal protection for each brand’s core values and market positioning. It also solidifies the company’s long-term vision for building a strong, recognizable brand ecosystem.

With increasing interest in Seholab’s high-performance products — including the premium brand Dr.TEO, the mild and clean skincare line Skin On You, and the UV-protection and functional product line Auv — the completion of these trademark registrations provides a critical foundation for global expansion and intellectual property (IP) security.

A Seholab representative stated, “Establishing clear brand identity and securing intellectual property rights is an essential step for any company preparing for international expansion. With these registrations, we will accelerate our global rollout.”

Seholab plans to continue developing differentiated, high-performance brands based on its advanced ingredient technologies, while expanding its presence not only in Korea but also in major global markets including China, Southeast Asia, and the United States.

Date of Publication: November 16, 2025