SEOHO LAB Signs "GBC Marketing Service (GMS)" Agreement for Export Agency in Chongqing, China

Full-scale expansion into the Southwestern Chinese market... Expanding global market share through localized close-contact marketing.

On December 26, 2025, SEOHO LAB Co., Ltd. signed the "GBC Marketing Service (GMS)" agreement with the Gyeonggi Business & Science Accelerator (GBSA), marking the start of its accelerated global expansion centered in Chongqing, China.

This agreement is part of a project to support outstanding Gyeonggi-based SMEs in developing overseas sales channels. Under this contract, SEOHO LAB will receive branch-like export agency services through the Gyeonggi Business Center (GBC) in Chongqing.

Through this initiative, SEOHO LAB will introduce its core products to the local Chinese market. GBC Chongqing will act on behalf of SEOHO LAB to provide comprehensive export support services, including identifying local buyers and brokering deals, exhibiting and promoting samples, and providing support for local business trips.

Chongqing, as the hub of Southwest China, is a strategic stronghold with a rapidly growing consumer market. SEOHO LAB plans to generate practical business outcomes, leading to actual export contracts, through regular marketing reports via the GBC-IMS (GBC Information Management System) and close support from dedicated local personnel.

CEO So-hee Lee stated, "Participating in this GMS project will serve as a vital stepping stone for SEOHO LAB's technology to reach the global market." She added, "Through close cooperation with GBC Chongqing, we will imprint SEOHO LAB’s unique, high-functional beauty solutions in the minds of Chinese consumers."

Moving forward, SEOHO LAB intends to focus on spreading awareness of its 'Skin On You' brand and promoting the excellence of K-beauty based on its proprietary formulation technology in the global market.

Published Date: 2025-12-26