Selected as a Representative Product for the Duty-Free Retail Zone at Incheon International Airport Terminal 2
Skin On You Beta Moist Ampoule to Meet Global Travelers Starting February

The flagship product of SEOHO LAB Co., Ltd., the Skin On You Beta Moist Ampoule, has been officially selected as a participating brand for the SME-exclusive duty-free retail program organized by the Korea SMEs and Startups Agency. As a result, the product will officially launch at the duty-free store in Incheon International Airport Terminal 2 starting this February.

SEOHO LAB was named a final selected company in the “2025 Second-Half Recruitment for SME-Exclusive Duty-Free Retail Program” held last December, earning recognition for its outstanding technological capabilities and product excellence. As Incheon International Airport duty-free shops serve as a global shopping hub for travelers from around the world, this launch represents a meaningful achievement that demonstrates SEOHO LAB’s products meet global standards of quality and competitiveness.

The Skin On You Beta Moist Ampoule, now available at the duty-free store, utilizes lecithin-based liposome technology to maximize the delivery efficiency of active ingredients. In particular, SEOHO LAB’s proprietary formulation technology—scientifically validated through the Excellence Paper Award from the Korean Society of Beauty Science—has been applied, resulting in high consumer satisfaction both domestically and internationally.

Through this launch at Incheon International Airport duty-free, SEOHO LAB aims to further enhance brand awareness while significantly expanding global consumer touchpoints by introducing its products to international travelers from around the world.

A marketing representative from SEOHO LAB stated,
“We are delighted to officially launch at the Incheon International Airport duty-free store, which is recognized globally for its world-class service and credibility. Building on this opportunity, we aim to showcase the technological excellence of K-Beauty worldwide and further solidify our position in the global premium skincare market.”

SEOHO LAB plans to complete all onboarding procedures by the end of January and begin official sales shortly thereafter. The company is also preparing a variety of promotions for travelers, including exclusive duty-free sets and special travel-oriented offerings.

Date of Publication: January 14, 2026