Strategic Business Meetings with Local Distribution Partners in Beijing
Development of China-Market-Optimized Gift Sets Begins, Accelerating Localized Supply Chain Expansion

SEOHO LAB Co., Ltd. visited Beijing in mid-January 2026 to hold strategic business meetings with local beauty distribution partners, taking a significant step toward expanding its distribution network across the greater Beijing metropolitan area.

This visit was made possible through introductions from local partners established during the company’s participation in the Jinan Beauty Expo (China). During the meetings, SEOHO LAB met with leading cosmetics distribution experts in Beijing to introduce its product portfolio featuring proprietary core technologies and to discuss market entry strategies optimized for Chinese consumer purchasing behavior.

In particular, the discussions went beyond single-product supply and resulted in a mutual agreement to develop and supply premium gift set products capable of delivering the brand’s story and efficacy in a comprehensive format. Accordingly, SEOHO LAB has officially commenced the planning and production of China-exclusive gift sets reflecting current market trends and strong gifting demand.

This initiative is expected to generate significant synergy with the company’s recent achievements, including the completion of National Medical Products Administration (NMPA) registration for four key products and the signing of an export agency (GMS) agreement with Chongqing GBC. Leveraging its accredited regulatory assets, SEOHO LAB aims to directly secure distribution hubs in major cities such as Beijing and accelerate nationwide market expansion across China.

CEO Lee So-hee of SEOHO LAB commented,

“This was a valuable opportunity to gain firsthand insight into what Chinese consumers truly seek through direct communication with local experts. The gift sets currently in development will serve as a key strategic asset, embodying both SEOHO LAB’s technological expertise and brand sensibility, and will strengthen our positioning as a premium brand in the Chinese market.”

 

Upon completion of the gift set development, SEOHO LAB plans to proceed with initial supply through local partners and roll out integrated marketing activities across both online and offline channels.

Date of Publication: January 14, 2026