Seoholab Co., Ltd. Selected as Exhibition Brand for K-Beauty Promotion Center ‘Beauty Play’ in Myeongdong and Hongdae

-Selected as a March–April exhibition brand hosted by the Korea Institute of Cosmetics Industry
-Simultaneous exhibition at Myeongdong and Hongdae branches for two months starting March 2, expanding global customer touchpoints
-Showcasing Seoholab’s technology at key locations with approximately 80% international visitors

Seoholab Co., Ltd. has been officially selected as a featured exhibition brand for March–April 2026 at Beauty Play, a K-beauty experience and promotion center operated by the Korea Institute of Cosmetics Industry.

Beauty Play is a K-beauty promotion platform supported by the Ministry of Health and Welfare, designed to introduce outstanding Korean SME cosmetic brands to a global audience. After a competitive selection process, Seoholab will showcase its products at both the Myeongdong and Hongdae locations. The exhibition will run for approximately two months, from March 2 to April 28.

Myeongdong and Hongdae are considered key hubs of K-beauty, with foreign visitors accounting for around 80% of total foot traffic. Through this exhibition, Seoholab plans to present its flagship product lines, SkinOnU and Singredient, directly to global consumers, highlighting its differentiated nano-technology and science-backed formulations.

A representative from Seoholab in charge of the exhibition stated,
“We are very pleased to be selected for the Beauty Play exhibition, where global customers gather. Following our recent export achievements, we aim to leverage this opportunity as a key stepping stone to further enhance our global brand recognition.”

During the exhibition period, Seoholab will collaborate with multinational supporters and conduct on-site experiential marketing activities to gather customer feedback. This feedback will be actively incorporated into future global product development and marketing strategies.

Date of Publication: March 1, 2026