SEOHO LAB Successfully Concludes Participation in the KIACI Joint Pavilion at the 2026 Daegu International Beauty Expo

Selected as an outstanding company for the joint pavilion organized by a Ministry of Health and Welfare-affiliated institution, demonstrating differentiated product competitiveness.
Showcased the flagship Skin On You and Singredient product lines, reinforcing its presence as a leading K-Beauty brand.

SEOHO LAB Co., Ltd. successfully participated in the Korea Institute for Advancement of Cosmetics Industry (KIACI, Beauty Play) Joint Pavilion at the 2026 Daegu International Beauty Expo, after being selected as one of the exhibiting companies.

Recognized as the largest beauty trade exhibition in Korea's Yeongnam region, the Daegu International Beauty Expo provided an excellent platform for SEOHO LAB to exhibit within the K-Beauty Play Joint Pavilion hosted by KIACI, reaffirming the quality and credibility of its products.

At the exhibition, SEOHO LAB presented its premium high-performance skincare brand Skin On You, featuring advanced technology and carefully selected ingredients, alongside its ingredient-focused skincare brand Singredient, including the Collagen RX and Snow5 RX lines. To strengthen communication with international visitors and buyers, the company also provided brochures in Korean, English, and Chinese, actively promoting its global brand competitiveness.

The exhibition served as an important opportunity for SEOHO LAB to naturally connect with both domestic and international buyers while enhancing brand awareness among consumers. Through the KIACI Joint Pavilion, the company successfully showcased the differentiated value and quality of its brands to a wider audience.

A representative of SEOHO LAB commented, "It was a meaningful opportunity to be selected as one of the outstanding companies participating in the highly credible joint pavilion organized by a government-affiliated institution and to introduce our products at the largest beauty exhibition in the Yeongnam region. Moving forward, we will continue to strengthen our proprietary R&D capabilities and grow into a leading K-Beauty brand serving both the B2B and B2C markets."

Date: June 14, 2026