Seoholab Co., Ltd. Sells Out Entire Product Line at China Chongqing ‘WCIFIT’ Expo… Positive Signals for Expansion into Western China Market

- Participated as a representative company of the Korea Pavilion at ‘G-FAIR CHINA’ hosted by Gyeonggi Province and GBC from May 21–24
- Even sample products sold out amid explosive response from local consumers, proving the strength of technology-driven K-Beauty
- Secured key distributor and beauty buyer networks in Chongqing and Southwest China to accelerate exports

Technology-driven cosmetics company Seoholab Co., Ltd. (CEO Lee Sohee) is continuing its expansion into the Chinese market after achieving a complete sell-out of all products at one of the largest national-level expos in Western China.

Seoholab announced that it participated in the 6th Western China International Fair for Investment and Trade (WCIFIT), held at the Chongqing International Expo Center in China from May 21 to 24. The company attended as a representative company of the Korea Pavilion after being selected as an outstanding SME participant in “G-FAIR CHINA,” organized by Gyeonggi Province and the Gyeonggi Business Center (GBC).

At the exhibition, Seoholab showcased its high-functional skincare lineup incorporating the company’s proprietary nano-formulation technology. In particular, its flagship products, which recently completed registration with China’s NMPA (National Medical Products Administration), attracted significant attention from local consumers and buyers.

During the exhibition, large crowds gathered at the Seoholab booth to experience and purchase products firsthand, resulting in an early sell-out of all prepared inventory. Even after products were sold out, purchase requests from visitors continued to pour in, leading to the on-site sale of display sample products as well, demonstrating the explosive popularity of Seoholab’s premium product lineup among Chinese consumers.

In addition to strong retail performance, the company also achieved notable B2B business results. Seoholab conducted in-depth meetings with major distributors and beauty buyers from Chongqing and other Southwest China regions and successfully established practical cooperative relationships for expanding local distribution channels.

Lee Sohee, CEO of Seoholab, stated, “Thanks to the active support of Gyeonggi Province and GBC, we were able to strongly showcase Seoholab’s proprietary technology in Chongqing, the key hub of Western China,” adding, “Based on the enthusiastic support from local consumers—who even purchased our sample products—and the influential buyer networks we discovered through this exhibition, we will accelerate market expansion and export scale-up across China.”

Meanwhile, Seoholab is collaborating with Sookmyung Women’s University to develop products based on scientific evidence from raw materials to finished products. Following the complete sell-out success at the Chongqing expo, the company plans to further strengthen its position as a global R&D-focused beauty tech company.

Date: 2026-05-28