SEOHO LAB Signs Strategic MOU with Doosoom (ZERO PERCENT) to Advance Sustainable Beauty Solutions

Suwon, Korea – October 30, 2025 –
SEOHO LAB Co., Ltd. announced that it signed a strategic Memorandum of Understanding (MOU) with Doosoom Co., Ltd. (ZERO PERCENT), a company specializing in eco-friendly material R&D, on October 21. The partnership aims to realize a sustainable beauty industry that protects both the skin and the planet.

This agreement is part of a joint project supporting global market expansion for outstanding SMEs in Gyeonggi Province. Under the partnership, the two companies agreed to collaborate on technology exchange, co-development of products, and commercialization of eco-friendly cosmetic ingredients and packaging solutions.

Doosoom has gained industry attention for its innovative approach to upcycling industrial by-products—such as discarded signboards, waste wood, and plastics—into sustainable packaging materials. The company is recognized for delivering genuine circular material packaging solutions, rather than superficial “greenwashing.”

Through this MOU, SEOHO LAB plans to combine Doosoom’s eco-packaging technologies with its own expertise in cosmetic formulations and ingredients, aiming to minimize environmental impact while enhancing the premium image of high-performance beauty products. Over the next three years, the two companies will jointly promote projects that go beyond traditional OEM·ODM manufacturing, developing integrated solutions that include eco-friendly packaging innovations.

SEOHO LAB CEO Lee So-hee stated,

“Doosoom is a company that truly practices real sustainability, sharing the same technological philosophy as SEOHO LAB. Through this collaboration, we aim to grow into a brand that not only protects the skin but also protects the planet.”

Date of Issue: October 30, 2025