Expansion of B2C Market Reach Through Participation in Gyeonggi Market Revitalization Agency Live Commerce and Korea Sale FESTA
Enhanced Brand Exposure at Regional and National Distribution Events

Seholab Co., Ltd. announced that it has expanded consumer touchpoints by showcasing its flagship products on an official live-commerce broadcast supported by the Gyeonggi Market Revitalization Agency. The broadcast was conducted as part of a program designed to support sales channels for promising companies within the province. During the livestream, Seholab’s product functions, brand story, and user experience reviews were highlighted in real time, drawing strong interest from viewers.

In addition, Seholab participated in this year’s Korea Sale FESTA, a nationwide consumer promotion campaign, where the company introduced its products to a larger public audience. While direct sales performance was modest, the company reported achieving meaningful outcomes such as increased brand awareness, validation of market response, and potential for acquiring new customer segments.

A Seholab marketing representative stated, “This year, we focused on strengthening brand recognition and systematically evaluating market reactions. Next year, with an enhanced product lineup, improved offerings, and upgraded marketing strategies, we aim to achieve stronger results at consumer events.”

Seholab plans to continue expanding collaborations with local governments, organizing agencies, and distribution platforms to strengthen brand presence in both domestic and global markets.

Date of Publication: November 10, 2025