Seoholab Successfully Concludes the 2026 MyK FESTA Export Business Meeting, Receiving Strong Interest from Global Buyers
Participation in a Major Global Event Hosted by the Ministry of Culture, Sports and Tourism with Business Meetings Held with Buyers from Five Countries

Overseas Buyers Show Strong Interest in Skin-On-You and the Scalp Care Product Line Supported by China NMPA Certification

Expanding into the Asian Market Through Data-Driven R&D and Competitive Pricing

Seoholab Co., Ltd., a company specializing in cosmetic OEM/ODM manufacturing and high-performance cosmetic ingredient development, announced that it successfully completed a series of business meetings with buyers from major Asian markets during the 2026 MyK FESTA Export Business Meeting hosted by the Ministry of Culture, Sports and Tourism and organized by the Korean Foundation for International Cultural Exchange.

Held from June 25 to June 28 at KINTEX and Sono Calm Goyang, the 2026 MyK FESTA brought together outstanding Korean companies and buyers from around the world. Through the event's pre-arranged business scheduling system (PSA), Seoholab conducted export consultations with key buyers possessing global distribution networks on June 25 and 26.

During the event, Seoholab introduced its premium skincare brand Skin-On-You, which recently completed EU CPNP and U.S. MoCRA registrations, along with laboratory-developed functional ampoules and scalp and hair care products.

During meetings with a major Chinese distributor, Seoholab's China NMPA-approved products attracted significant attention for their product reliability and competitive pricing. The buyer requested samples of the full product lineup and expressed interest in an exclusive distribution partnership.

A leading beauty and hair salon chain in Malaysia also showed strong interest in Seoholab's panthenol ampoule-based scalp care concept and shampoo products. Discussions progressed to initial order quantities (MOQ) through mixed product selections, increasing the possibility of future business cooperation. Seoholab also held OEM/ODM proposal meetings with major distributors from Thailand and Indonesia, taking local customs regulations and import requirements into consideration as part of its strategy to expand into Southeast Asia.

CEO Sohee Lee of Seoholab stated, "Through the support provided by MyK FESTA, we achieved results comparable to participating in a large-scale international exhibition. By offering market-specific pricing proposals and emphasizing our regulatory readiness, including NMPA certification, we were able to quickly gain the trust of overseas buyers." She added, "Following the business meetings, we will continue with product sample shipments and detailed quotation discussions to create meaningful business opportunities."

Publication Date: June 27, 2026