SEOHO LAB Successfully Concludes 2026 Shanghai Local Seminar Hosted by the Embassy of the Republic of Korea in China and KOSME

SEOHO LAB Successfully Completes Participation in the 2026 K-Beauty Startup Scale-up Seminar Hosted by the Embassy of the Republic of Korea in China and KOSME

Recognized as a Promising K-Beauty Company, SEOHO LAB Strengthens China Market Entry Strategy in Shanghai

Completed Expert Seminars on Chinese Cosmetics Regulations and Distribution Channels and Visited Leading Beauty Company CHANDO

SEOHO LAB Co., Ltd. (CEO Sohee Lee) successfully completed its participation in the 2026 K-Beauty Startup Scale-up Seminar, jointly hosted by the
Embassy of the Republic of Korea in China and the Shanghai Global Business Center (GBC) of the Korea SMEs and Startups Agency (KOSME).
The official two-day program was held in Shanghai, China, from July 2 to 3, 2026.

The seminar was designed to support promising K-Beauty startups with global potential by providing practical insights into
the Chinese cosmetics market, including consumer trends, distribution channels, and regulatory requirements. Following a competitive selection process,
SEOHO LAB was selected as one of only 10 participating companies, demonstrating its strong potential as an emerging leader in the K-Beauty industry.

On the first day, SEOHO LAB attended a series of professional seminars at the KOSME Shanghai GBC Center located in Shanghai E-Innovation Valley.
The program included presentations on China's cosmetics registration and regulatory framework by
the Korea Testing & Research Institute (KTR), analyses of key distribution channels, and discussions on the Chinese beauty market
with executives from Amorepacific. Through these sessions, the company strengthened its understanding of the Chinese market and reinforced its global expansion strategy.

On the second day, the delegation visited CHANDO (JALA Group), one of China's leading skincare and cosmetics companies.
Participants toured the product exhibition facilities and skincare production lines, gaining firsthand insight into
the company's advanced manufacturing technologies and distribution systems.

The visit provided valuable benchmarking opportunities as SEOHO LAB continues to expand its flagship brands,
Skin-On-You and Singredient, across China and the broader Asian market.

A representative of SEOHO LAB said, "It was a meaningful opportunity to participate as one of the selected companies
in this government-supported global scale-up program. Building on what we learned about China's NMPA regulations
and local distribution strategies, we will continue to introduce SEOHO LAB's differentiated skincare technologies to the global market with greater confidence."

Date: July 6, 2026