SEOHO LAB Participates in the 2026 KEF Management Advisory Consulting Session to Strengthen Global Business Strategy

Participated in a Business Advisory Program Hosted by Bucheon City
and Bucheon Industry Promotion Agency, Receiving One-on-One Customized Consulting from Corporate Experts

Accelerating Premium K-Beauty Market Expansion Through Enhanced Global Expansion Strategies, Marketing, and Business Management

SEOHO LAB Co., Ltd. (CEO Sohee Lee) officially participated in the 2026 KEF Management Advisory Consulting Session
held on July 7, 2026, at Ground21 Open Hive located in Sambo Technotower, Chunui-dong, Bucheon.

Hosted by Bucheon City and the Bucheon Industry Promotion Agency, the consulting session was organized
to support outstanding local SMEs in overcoming business challenges and achieving global growth.
Only approximately 10 promising companies based in Bucheon were selected to participate following a rigorous evaluation process.

During the session, SEOHO LAB was matched one-on-one with the KEF Management Advisory Group, consisting of former executives and business experts from leading corporations, and received in-depth consulting to enhance its business capabilities.

Based on its recent achievements, including the completion of European CPNP registration
and U.S. MoCRA registration, SEOHO LAB focused on key strategic areas such as accelerating overseas market expansion,
establishing efficient management systems, and strengthening brand awareness through effective marketing strategies.
Through this customized consulting, the company developed practical insights for building
a more efficient and sustainable business operation framework.

SEOHO LAB plans to actively incorporate the expert guidance received from the KEF advisory members
to further expand the global distribution networks of its flagship brands, Skin-On-You and Singredient.

A representative of SEOHO LAB said, "It was a valuable opportunity to gain practical insights from
the KEF Management Advisory Group, one of Korea's leading business expert organizations, on how to effectively introduce
SEOHO LAB's differentiated technologies to global markets. Based on the consulting outcomes, we will continue
to strengthen our R&D capabilities, systematically enhance our business infrastructure, and grow into
a technology-driven K-Beauty company leading innovation in the global market."

Date: July 10, 2026