SEOHO LAB Co., Ltd. will participate in the "2026 Shanghai K-Beauty Pop-Up Store," held this coming September at the Oriental Shopping Center (东方商厦), located in the heart of Shanghai, China.

Sponsored by the Korea Small and Medium Enterprises and Startups Agency (KOSME), this pop-up store is an event designed to introduce outstanding Korean beauty brands and provide firsthand experience opportunities to local Chinese buyers and consumers.

At this event, SEOHO LAB will showcase high-performance skincare lineups packed with proprietary ingredient R&D technology, alongside flagship products from its in-house brand Skin On You.

To allow local customers in Shanghai to experience SEOHO LAB's differentiated product quality, we are preparing various interactive events and sample promotions on-site.

We ask for your warm interest and support as SEOHO LAB expands its brand presence in Shanghai, China—one of the world's largest beauty markets.

Moving forward, SEOHO LAB will continue to communicate directly with global customers and deliver superior products and brand experiences to the world.

■ Period: September 11, 2026 – September 13, 2026

■ Location: Oriental Shopping Center, Shanghai, China (No. 8 Caoxi North Road, Xuhui District, Shanghai / 上海市徐汇区漕溪北路8号 东方商厦)